our concept

creative freedom

We've sourced charms from around the world which can be slipped onto hoops or chains, so you can create your own jewellery.

Collect, layer, mix and match, create pairs or wear odd. Classic, of the moment or avante garde - we've found charms for every occasion. 

Add charms to hoops or chains to create earrings or a necklace personal to you or for a friend, girlfriend, mother, daughter or brother.

Versatile. Personalised. Creative. Make every day a NUE day. 


From celestial charms to gems and charms for good luck. We have charms for all occasions, styles and moods.

Hunt down the charms you like most and put them onto your chosen hoops or chains and voila! Bespoke jewellery made by you.

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