Our concept is very simple: create your own jewellery by choosing any charm to put on any hoop. 

Our charms are carefully sourced from around the world. From Hatton Garden to South Korea, each charm has its own personality and story, from the adventurous to the classic.

Our hoops have been carefully designed by us and are made exclusively for NUE. We have five sizes, each in 18 karat gold vermeil and 925 silver, Rhodium plated so they stay looking new.

Our huggies are little hoops that hug the ear for a little bit of added sparkle.