NUE Hoops exists to empower people to create jewellery that brings joy.

We do this through enabling you to create your own modular, interchangeable hoop charm earrings. 

Specialising in luxury quality hoop earrings and eye-catching charms, we give you the freedom to create earrings for any occasion or outfit by curating your own combination of charms and hoops. Swap charms on and off hoops to build a jewellery collection in a sustainable and bespoke way with the NUE Hoops Concept.
Charms
Carefully sourced from around the world there are over 100 charms available at any one time – from avant-garde to classic. Hunt amongst the array of charms to find something you love. 

Hoops
Our classic hoops are designed exclusively for us. Made from 925 sterling silver and recycled silver. We sell five sizes of classic hoops in either 18-karat gold vermeil or rhodium plating over sterling silver. All our classic hoops have a special waterproof coating that stops them from fading.

Our approach
We're proud to have a sustainable concept at the core of our brand. We're always improving our sustainable credentials - increasingly working with recycled silver and hand-making charms in our studio where possible. Our postal boxes are made with 60%+ recycled cardboard and we don't use layers upon layers of tissue paper or disposable boxes. 

About us
Set up by a mother and two daughters, each with their own individual style, the mission behind NUE Hoops is to offer jewellery that has a sustainable concept, is easily personalised, as well as created to a high quality at an affordable price point.

From the left, Camilla, Victoria (aka Mumma NUE) and Emily.

We're a female-founded, independently owned and funded business. 

Photos taken by Sam Churchill
NUE Hoops Jewellery Ltd is a VAT registered company. VAT number 348538565. Company Number 11746021. Registered address NUE Hoops Jewellery Limited, The Workshop, Dog Lane, South Kilworth, Leicestershire LE17 6FP.