The NUE Hoops philosophy is underpinned by creativity, aiming to be inspired and inspire others with personalised jewellery creations. 

Set up by a mother and two daughters, each with their own individual style, the mission behind the brand is to create jewellery that has a sustainable concept, is easily personalised and fun, as well as created to a high quality at an affordable price point.

We want you to create completely new jewellery; building a jewellery collection in a sustainable and bespoke way. 

From the left, Camilla, Victoria (aka Mumma NUE) and Emily.

Carefully sourced from around the world there are over 100 charms available at any one time – from avant-garde to classic. Hunting amongst the array of charms and creating bespoke combinations is one of the things our customer values most.

Our classic hoops are designed exclusively for us. Made from 925 sterling silver and in some cases, recycled silver, we sell five sizes of classic hoops in either 18-karat gold or rhodium plating over sterling silver.

Our approach
We're proud that we have a sustainable concept. Our brand ethos is to embrace diversity and celebrate all cultures.

We're currently improving our sustainable credentials by working with recycled silver on selected items. You can find items made from recycled silver by looking for the icon on the top left of the product image. Our postal boxes are made with 60%+ recycled cardboard and we don't use layers upon layers of tissue paper or disposable boxes. 

About us
We're a female founded, independently owned and funded business. We are currently a small outfit, but looking to grow.

We would love to hear from you if you are interested in working with us so please get in touch on 
NUE Hoops Jewellery Ltd is a VAT registered company. VAT number 348538565.      Company Number 11746021. Registered address Highfield Farm, Welford Road, Lutterworth LE17 6DY