Our concept is simple: Mix and match charms on hoop earrings. Each charm fits on any hoop, so you have the freedom to create your own jewellery. 

The NUE philosophy is underpinned by creativity: be inspired and inspire others with your own jewellery creations. 

Our concept

Our hoops are classic, high quality items of jewellery that can be worn over a lifetime. A simple, well made, classic hoop earring will never be out of style.

We start with hoops, and build from there.

By adding any charm to any hoop, you can create a completely new look. 

Our charms range from the avant-garde to the classic and have been carefully sourced from around the world.

Our ethos

Like our charms, our models have their own unique personalities. They range from 17 to 60 in age; from pale to dark, in skin tone; and from classic to adventurous in style. We believe that being representative is a must for any contemporary business.

We are conscious of looking after the planet so all our jewellery comes in a simple NUE pouch you can keep, to store and transport your jewellery. No layers upon layers of boxes and tissue. 

Given the climate challenges we face we will always try to reduce our carbon footprint where possible and are currently looking into offsetting options.

We recognise the need to work closely with our suppliers and as a new business, we are pushing the ethical standards that surround our supply chain, production and design. 

About us

A female founded, privately owned and funded business. We are currently a small outfit, but looking to grow. We would love to hear from you if you are interested in working with us so please get in touch on info@nuehoops.com. 


Nue Hoops Jewellery Ltd is a VAT registered company. VAT number 348538565