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Black Friday 2021


We're giving you a bigger discount if you're on our mailing list, and we're also raising money for charity.
Sign up to get a bigger discount

Everyone on our mailing list will get 25% off all items during the Black Friday weekend (26-29 Nov).
If you're already on our mailing list, no need to sign up as you will be automatically included.
If you're not already on it, sign up now!

Make a donation at checkout

We're offering everyone who shops during the weekend the option to donate to Refuge, our chosen women's charity. You can do this easily when you check-out.

We'll match whatever you donate

Rather than just us or just you donating,
we want to do both. Whatever you donate, we will match, so that together we can double the money raised.


Last year we did Black Friday for the first time, and we realised that the NUE Crew loved a pre-Christmas bargain.

This year, we're conscious that some people disapprove of Black Friday and its focus on material consumption; so we want to balance the joy of getting a bargain with remembering that there are bigger issues in the world.

As female entrepreneurs who believe strongly in giving women the best environment to thrive independently, we'll be supporting Refuge, the women's charity that supports and protects women and children from domestic abuse.

We'll be giving you the option to donate to Refuge at checkout, and whatever you donate, we'll match.


Everyone who is already on our mailing list or who signs up to it will get 25% off everything in our store using a special code at checkout, delivered to you by email at 00:01 on 26th November. If you're signing up after that, you'll get the code as soon as you sign up.

If you don't want to sign up, you'll still have the option to get 20% off with a code publicly available on our website during the sale.


Enter your code at checkout to get your discount.

Everything that's live on our website will be included.

We would prefer for you to shop once over the weekend, but if you do want to shop twice, your code will still work.

Please let us know if your orders can be combined so we can save on postage and packaging.


During the sale weekend, at the point that you checkout, you'll be asked if you want to donate to Refuge. You can add your donation then.
We'll share the results of the money raised and matched on email and our social media in the week after the Black Friday sale.


When we set up NUE Hoops, we wanted to offer you the freedom to create beautiful jewellery with a sustainable concept, at a fair and affordable price. Because we only sell directly to you, we're thoughtful about how we source, price and discount our jewellery.

Black Friday is our chance to give you the option to get your Christmas shopping, or a treat for yourself, for less.

We do it with the best intentions and an awareness of the broader landscape. We hope you'll enjoy shopping over the weekend and that you give generously to Refuge this year.

Thanks again for supporting us.

The NUE Hoops Team. x